the producer explainer

Here to Contextualize Titles in Nonfiction TV and Digital Production

 

A producer can be used to describe a person who “makes content happen.” Producers exist to ideate, organize, and execute creative; they must thrive at solving problems both story-wise and logistically.

A supervising producer oversees teams of and schedules for producers, editors, talent, and outside vendors. They report directly to the executive producer or “show runner.” A supervising producer can be based in the field or in post production. Like all producers, the responsibilities of this role can vary depending on the project.

In nonfiction TV and digital, a story producer (also known as a post producer) shapes content in post production, in tandem with editors. After reviewing what was shot by the field team, the story producer makes decisions about how to most effectively tell the story the client wants to tell. Creatively, the role requires writing and editing skills (in non linear editing software like Avid Media Composer or Adobe Premiere). Logistically, it requires time management and people management skills, as the story producer is also responsible for making sure her content and her editor hit scheduled deadlines and deliveries, addresses notes, and keeps stakeholders informed of progress.

A segment producer usually works with the field and/or directly on set. This person schedules talent and locations according to creative needs, often finding new locations or talent on the fly. They often work in tandem with a field producer/director and handle clearances and schedules.